Yandex is the main search engine in Russia and also used by Russian-speaking users in Belarus, Ukraine, and Kazakhstan. More than 60% of Russian internet users rely on Yandex as their primary information source. These are strong numbers that can’t be ignored by any Russian business or startup. Even though Google’s growth path in Russia continues, Yandex is still the main supplier of organic traffic for Russian online businesses.
SEO services in Russia are mainly focused on Yandex, however, there are many Russian companies that want to market their products or services internationally. If you’re launching a new business and want to reach an English-speaking audience, Google is the way to go. While most of the essential rules for marketing sites on Google apply to Yandex, there are certain differences between these two platforms. Russian SEO is not the same as Google SEO. Gaining good rankings in Yandex doesn’t mean Google will rank it high in its search results.
Search engine optimization or SEO is a long-run investment that can bring more qualified leads and customers for your business. Our marketing services are designed for Russian online businesses and startups that want to reach a larger audience on Google and target English-speaking countries.
Google’s algorithm is complex, it uses over 200 ranking factors to determine how to rank a website. Considering that nobody knows all of the factors, we focus on the top 3 high impact ranking factors(according to Google): Content, Links, and Technical side of SEO. Our SEO approach includes website SEO analysis, careful keyword research, link building, website SEO optimisation, and reporting to our clients.
These are some of the services we provide, however, all services are tailor-made to individual client requirements and where possible we can accommodate your special requests.