Web Design for Roofers • Digital Media Group

Professional Websites for Roofing Companies. Built to Rank Locally and Book More Jobs.

Start free. Get a 4-5 page website, written content, domain, hosting, and SEO setup at no cost for your first year.

Need more than a starter site? Our advanced builds include dedicated service pages, city pages, storm damage landing pages, review sections, and a complete local SEO structure built specifically for roofers.

Free Starter SiteService PagesCity/Location PagesLocal SEO Setup

Get Your Free Website  See Advanced Options

Free for 12 months • No setup fee • No obligation after year one • Built for roofing businesses only

Mobile-First
most roofing searches start on a phone – your website design must load fast and display correctly on every screen size
76%
of “near me” searches result in a call or visit within 24 hours, per Google research on local search behavior
$0
upfront for a fully built roofing website – design, content, hosting, domain, and SEO setup included
2011
the year Digital Media Group started building websites for home service contractors
Built for roofing contractors
Page structure, content, and keyword research are based on how roofing customers actually search – not adapted from a generic website template
Free for the first 12 months
Website design, written content, domain, hosting, and local SEO setup included at no cost – no setup fee, no contracts, no obligation after year one
Scalable into a full organic search asset
Start with a 4-5 page roofing contractor website. Add service pages, city pages, and storm damage landing pages as the business grows
The Problem

Why Most Roofing Websites Don’t Bring In Calls

A homeowner searching for a roofer is not browsing websites for fun. They are looking for the first result they trust. If your site doesn’t show up or doesn’t look credible, the call goes to your competitor.

Most roofing websites share the same structural problems. They load slowly on phones. They have one generic “Services” page instead of separate pages for roof repair, roof replacement, leak repair, storm damage, and commercial roofing. They don’t have pages for the specific cities the business serves. The website design was assembled without any thought about how Google matches roofing companies to service-specific local searches.

The result is a site that exists but generates no organic search traffic. Homeowners searching “roof repair in Pasadena” or “roof replacement Glendale” never find that roofing contractor website, even if the roofer is 10 minutes away and does strong work. Without dedicated service pages built around actual keyword research, those jobs go to competitors whose sites are structured to match them.

A weak website also kills referrals. When a neighbor recommends a roofer by name, the first thing the homeowner does is search the business. An outdated site or no real web presence at all turns that warm referral cold before the roofing company ever picks up the phone.

Speed to lead is the deciding factor in roofing.

When a homeowner submits a contact form, they are typically contacting 2-3 roofing companies at the same time. The first one to respond books the job. Our sites route form submissions directly to your phone via SMS so you see every lead the moment it comes in.

What Customers See When a Roofing Site Fails
Issues that cost roofers calls every week
✕  No dedicated service pages
One generic “Services” page can’t rank for “roof repair,” “roof replacement,” “storm damage roofing,” and “commercial roofing” at the same time.
Ranking potential without dedicated service pages
18%
Ranking potential with service pages and city pages
82%
✕  No city or service area pages
A single “Service Areas” list page ranks for almost nothing locally. Dedicated city pages are what Google uses to match roofers to location-specific searches.
✕  Loads too slowly on mobile
Sites that take more than 3 seconds to load see 32% of mobile visitors leave before reading a word. Google ranks mobile performance as a direct ranking factor.
✓  What a well-built roofing site does
Each service gets its own page. Each city gets its own page. The site loads in under 2 seconds on a phone. The phone number is visible before the user scrolls. License number is published. Form submissions route to your phone instantly.
How Roofers Find Customers Online

What Homeowners Actually Do Before Calling a Roofer

Search behavior shows exactly why page structure matters so much. Roofing customers don’t look for a roofer the way they shop for a couch. They search by problem, by location, and in many cases by urgency.

How roofing customers search – query type breakdown
“Roofer near me”
68% storm/urgent searches
“[Service] + [city]”
71% of all roofing searches
“Best roofer in [city]”
52% comparison shopping
“[Brand name] reviews”
91% check reviews before calling

Search behavior patterns based on Google’s published research on local search intent and mobile usage trends.

Where roofing search traffic lands – device breakdown
64%
Mobile
30%
Desktop
6%
Tablet

Most roofing leads start on a mobile phone. A site that doesn’t perform on mobile loses the majority of potential customers before they ever read your services.

The difference one page makes
A roofing company with one “Services” page vs. one with dedicated service and city pages, targeting the same service area:
Total rankable roofing keywords (generic site)
~12
Total rankable keywords (service + city pages)
200+ keyword targets
What “roof repair in [city]” needs to rank:
Dedicated “Roof Repair” service page
City page OR a service page targeting that city specifically
Google Business Profile connected and verified
LocalBusiness schema with service type and area
Fast load time on mobile (under 2.5 seconds)

DIY builders and generic templates rarely address these structural requirements. A purpose-built roofing contractor website is structured to check all of them from launch.

Your Options

Two Website Options. Both Built for Roofers. Only One Costs You Anything.

New roofing company or an established one looking to grow – there is an option here that fits where your business is right now. The free site gets you online and credible. The advanced build gets you ranking across services and cities.

FREE – First 12 Months
Roofing Starter Website
For new roofing companies and businesses without a professional website right now.
4-5 pages with written content – Home, Services, About, Service Area, Contact
Domain registration and managed hosting included
Mobile-optimized design that loads fast on phones
On-page SEO setup: titles, meta descriptions, heading structure, local schema
Google Business Profile setup guidance and pairing
Contact form with SMS and email lead notification
Custom chatbot to capture after-hours leads
SSL certificate, analytics, contractor license number display
CCPA and TCPA-compliant contact forms

After year one, the choice is entirely yours. No obligation. If you continue, the site stays live at $199/month.

CUSTOM QUOTE – Contact for Pricing
Advanced Roofing Website Build
For established roofing companies that want to rank across multiple services and cities and convert more traffic into booked jobs.
Everything in the free starter site, fully built out
Individual service pages for every roofing offering: repair, replacement, storm damage, leaks, inspections, commercial, shingle, tile, flat roof
Dedicated city and service area pages for every location you serve
Storm damage landing page designed for urgent seasonal search traffic
Transparent pricing or financing page if requested
Before-and-after photo gallery and project portfolio section
Review and testimonial section with Google reviews integration
FAQ page targeting the exact questions roofing customers search
LSA-ready landing page structure for Google Local Services Ads
Commercial roofing section if applicable to your business
Core Web Vitals optimized for speed and stability scoring
Field service software integration (Jobber, Housecall Pro, Workiz)

Both options are built on WordPress by our in-house team. No outsourcing. No automated templates. The same team handles your site from build through launch and ongoing support.

What This Gives a Roofing Business

A Website for a Roofing Company Does More Than Put You Online

The website itself is the deliverable. What it does for your business is the point. Here is how a properly built roofing contractor website changes the day-to-day reality of finding new customers.

Functional outcomes
Dedicated service pages target specific roofing keyword searches in organic search
City pages help the roofing company appear in local results for each area it serves
SMS lead routing alerts you instantly when a visitor submits a contact form
Fast mobile pages convert urgent roofing traffic before visitors leave
Google Business Profile support improves local roofing visibility in the Map Pack
WordPress websites give roofing companies room to grow without rebuilding
Credibility outcomes
Look established from day one – even a new company presents a professional roofing web design
Build trust before the first phone call – customers verify businesses online before calling
Stop losing referrals because your business looks unfinished or hard to find online
Review sections help homeowners trust a roofer faster when comparing companies
Contractor license number published at launch for compliance and credibility
Feel confident sending every referral, partner, and customer directly to your site
Growth outcomes
Compete with larger roofing companies without paying enterprise agency pricing
Each service page and city page creates an additional organic search ranking target over time
An in-house team builds every website – no outsourced work, ever
LSA-ready landing pages reduce cost per lead if you add Google Local Services Ads later
Storm damage landing pages capture high-intent seasonal traffic at peak demand
The starter site begins building search history now – every month earlier compounds over time
Page Architecture

How a Roofing Website Grows From a Starter Site to a Full Organic Search Asset

The free site covers the foundation. The advanced build adds the pages that create ranking depth across specific services and locations. Keyword research drives which service pages and city pages get built first – based on the searches your customers actually make.

Starter Site – 4 to 5 Pages
Core structure:
Home page – company overview, services summary, CTAs
Services page – all roofing services summarized
Service area page – cities and ZIP codes listed
About page – company background, license number
Contact page – form, phone, address, Google map

Good for: professional online presence, referral traffic, and Google Business Profile connection. Starts building search history immediately.

Advanced Build – Full Silo Structure
Structure that creates ranking depth across services and locations:
Home
└ Storm Damage Roofing – dedicated landing page
└ Roof Repair – individual service page
└ Roof Replacement
└ Roof Leak Repair
└ Roof Inspection
└ Commercial Roofing
└ Shingle Roofing / Tile Roofing / Flat Roofing
Service Areas
└ Roofer in [City A] – dedicated city page
└ Roofer in [City B]
└ Roofer in [City C] … and each city you serve
About, FAQ, Reviews, Portfolio, Contact

Every service page + city page combination creates a new keyword target. A roofing company with 8 services and 10 cities has 80+ potential high-intent ranking targets.

Roofing Services We Build Pages For

Every Roofing Service Your Business Offers Needs Its Own Page

One generic “Roofing Services” page cannot rank for multiple distinct searches at the same time. Homeowners searching for roof repair use different search terms than homeowners searching for storm damage help or a commercial roofing contractor. Each service needs its own dedicated page.

Storm Damage Roofing

Highest urgency, highest intent. Storm searches spike after major weather events and these homeowners are not comparison shopping – they need help now. A dedicated page with insurance claim language and a visible contact path converts these visitors at the highest rate of any roofing service page.

🔨
Roof Repair

One of the most consistently searched roofing services. “Roof repair near me” and location-based repair searches run year-round. A dedicated page captures this traffic with content matched to what repair customers are specifically looking for.

🏠
Roof Replacement

High-value searches where trust, visible proof, and professionalism heavily influence who gets the estimate request. Homeowners comparing quotes will spend more time on this page than almost any other. Visual proof and clear pricing language matter here.

💧
Roof Leak Repair

Leak searches are urgent and happen mostly on mobile. A focused page with a visible phone number and a fast form path converts better than a general roofing site. Speed to contact matters more here than on almost any other roofing page type.

🔍
Roof Inspection

Inspection searches often come before a home sale, after visible damage, or when a homeowner is deciding between repair and replacement. A dedicated inspection page captures pre-decision traffic – homeowners in the evaluation stage who often convert into larger jobs.

🏢
Commercial Roofing

Commercial searches come from property managers, facility operators, and business owners – not homeowners. A separate commercial page signals your company handles those jobs and lets the content address flat systems, maintenance contracts, and long-term relationships.

🧱
Shingle Roofing

Homeowners often search by material type. A dedicated shingle roofing page targets that demand specifically. The customer concerns, search terms, and project expectations for shingle work differ enough from general roofing to warrant their own page.

🛖
Tile and Flat Roofing

Tile roofing and flat roofing each draw their own search traffic from homeowners who know what they have. Each material type has distinct installation, repair, and replacement concerns. A dedicated page for each one performs better than a single combined materials page.

Comparison

How Your Options Compare: DMG Free Program vs. Alternatives

New roofing companies typically weigh three options when getting a website. Here is what each one actually delivers.

FactorTraditional AgencyDIY Builder (Wix / Squarespace)DMG Free Program
Upfront Cost$2,500 – $8,000+$0 – you do all the work$0 – fully done for you
Content Written for YouSometimes – extra chargeNoYes, included
Roofing-Specific StructureDepends on the agencyNo – generic templateYes – built for roofers only
SEO SetupVaries widelyNone – generic layoutLocal SEO setup included
Contractor License ComplianceSometimesYou handle itHandled at launch
Mobile-OptimizedUsuallyPartially – template dependentYes, fully optimized
Scalable to Service + City PagesCustom project, extra costNot effectivelyYes – advanced builds available
Example Websites

Six Website Designs. Any Roofing Trade. Your Colors and Photos.

Each layout below is a real working starting point. The trade name, colors, photos, and content shown in the demo are replaced with yours before launch. A design shown for one roofing company works just as well for another in a different city or with a different specialty.

Every design is fully customized with your company name, license number, service area, phone number, photos, and brand colors before it goes live. The demos below are starting points, not finished products.

Roofing Website Template 1 - Classic Navy
Template 1 – Classic
Navy and gold header bar, bold left-aligned hero, service icons below the fold. Clean and professional layout built for trust. Works well for established roofing companies that want a credible, straightforward first impression.
Roofing Website Template 2 - Dark Modern
Template 2 – Dark + Modern
Full-bleed dark hero with service cards below. High contrast and modern feel. A strong visual choice for newer roofing companies building a serious brand from the start.
Roofing Website Template 3 - Navy Premium
Template 3 – Navy Premium
Contact bar at top, strong navy hero with CTA, services section with photo and text side by side. Established and authoritative. Best for roofing companies with 5+ years in business wanting to look larger.
Roofing Website Template 4 - Lead Form Front
Template 4 – Lead Form Front
Hero with an inline estimate form visible on page load. Captures leads before the visitor scrolls. Best for competitive roofing markets where converting first-time visitors quickly is the top priority.
Roofing Website Template 5 - Service Focus
Template 5 – Service Focus
Dark hero with four service feature cards below. Works well for roofing companies with a wide service list – storm damage, repair, replacement, and inspections all visible before the visitor scrolls.
Roofing Website Template 6 - Call Back Form
Template 6 – Call Back Form
Dark hero with a call-back request form alongside the headline. Good for roofing businesses that prefer scheduling callbacks over online booking. Useful for estimate-driven companies that want fast follow-up.
Any template. Any roofing trade. Your brand.

The demo shown for one company works just as well for a storm damage specialist, a commercial roofer, or a company doing shingle replacements. The color scheme, hero photos, and company name are all replaced with yours. Your job-site photos, crew photos, or before/after images can replace any image on the site.

Trade and service area updated
Colors matched to your preference
Your photos replace all stock images
Content rewritten for your specific roofing trade
Why Roofers Choose Us

We’ve Spent 14 Years Building Websites for Home Service Contractors. Roofing Is One of Our Most Active Categories.

Roofing is one of our most active contractor categories – not because we advertise it that way, but because roofing companies keep finding us after their DIY sites fail to generate calls. We know what the search results look like for roofing queries in competitive markets, what homeowners need to see before they request an estimate, and how page structure directly affects whether a site brings in jobs or just sits there.

Built to convert calls, not win design awards

Roofing leads are time-sensitive. A homeowner who submits a form expecting a callback in minutes will move on if nobody responds. We build around that reality – click-to-call buttons are in thumb reach on mobile, the phone number is visible without scrolling, and SMS routing means you see every form submission the instant it arrives.

LSA-ready structure from day one

Google Local Services Ads for roofing companies rely partly on the quality of the connected landing page. We build the site with that in mind so that if you add LSAs later, the landing page is already doing its job rather than dragging down your lead cost.

Contractor license compliance handled

Roofing license requirements vary by state and most require the number to appear on your website and advertising. We confirm what your state requires at onboarding, publish the number at launch, and include CCPA and TCPA disclosures on every contact form so you are covered before the first lead ever submits.

All work is done in-house – no outsourcing

Every page is written and built by our team in Los Angeles. We do not pass roofing websites to offshore vendors or run them through automated template generators. The person who works on your site through launch is the same person you can reach when you want changes after launch.

Page speed optimized for mobile roofing searches

Most roofing searches happen on a phone. A site that loads in 4 seconds instead of 2 is already losing a portion of those visitors before they see your services. We optimize against Core Web Vitals at launch – not as an add-on – so the technical baseline does not work against your rankings from day one.

Field service software integration included

Jobber, Housecall Pro, and Workiz all support embeddable booking widgets. If you are already using one of these platforms, we wire the integration at no extra cost so estimate requests land directly in your scheduling flow instead of sitting in an inbox.

Case Studies

What Happens When a Roofing Company Gets the Right Website

All clients are under NDA. No business names are published. Results reflect real roofing contractor websites built by our team.

Case Study A
New Company Launch – No Prior Web Presence
Before

Solo roofer launching a new company. Relied entirely on referrals. No website, no Google Business Profile, no online presence. Referrals searched the company name and found nothing.

What We Built

5-page WordPress roofing contractor website: Home, Services, About, Service Area, Contact. Written content, local SEO setup, Google Business Profile pairing, SMS lead routing, and contractor license number display.

Outcome

Referrals now find a professional site that matches the quality of the work. Homeowners stopped questioning whether the business was legitimate. First inbound web lead arrived after launch.

Case Study B
Existing Site Replaced – DIY Builder Wasn’t Generating Calls
Before

Roofing company with a two-year-old Wix site. One generic services page. No dedicated service pages, no city pages, no local SEO structure. The site received traffic but conversions were very low.

What We Built

Advanced WordPress site with individual service pages for roof repair, replacement, roof leak repair, and storm damage. Dedicated city pages for each city served. Storm landing page built around urgent search traffic.

Outcome

The site began ranking for service-specific and location-specific searches. Contact form submissions increased. The owner reported more calls from people who had already read the right service pages before contacting him.

Case Study C
Multi-City Expansion – Needed City Pages to Compete Locally
Before

Established company serving multiple cities across a metro area. Had a homepage and a single service areas list page. Ranked mainly for branded searches. Competitors with city pages dominated local organic results.

What We Built

Dedicated city pages targeting the company’s primary roofing services in each location. Internal linking connecting service pages to city pages. Updated Google Business Profile pairing and LocalBusiness schema.

Outcome

The website gained organic search visibility across multiple city-level roofing queries. The company began receiving calls from homeowners in cities where it had previously received little to no web traffic.

Field Service Software

Already Using Jobber, Housecall Pro, or Workiz?

Your website and your job management software run independently. The standard setup is simple: a visitor fills out your contact form, you receive a notification with their name and job details, and you call them back. If you want leads to skip your inbox and land directly in your scheduling software, we support that too – at no extra charge.

Works
Housecall Pro

Provides an embeddable booking widget. Paste the code from your dashboard into the contact page and form submissions go straight into your scheduling queue.

Works
Jobber

Jobber’s quote request widget embeds via iframe. Drop it into the contact section and new requests flow straight into your Jobber client hub.

Works
Workiz

Workiz generates an embed code from your booking settings. Copy it, paste it into the contact section, and new leads appear in your Workiz inbox automatically.

Works
mHelpDesk

Supports an embeddable web form connected to your mHelpDesk account. Same setup as Housecall Pro – copy the embed code, paste it in, leads go straight to your account.

Limited
ServiceFusion / FieldEdge

Basic contact form embedding is possible, but setup requires manual configuration on their end. Check with your account rep before requesting the integration.

No widget
ServiceTitan

ServiceTitan does not provide a public booking widget for external websites. The standard contact form handles your web leads and you log them in ServiceTitan manually.

Most roofers don’t need the integration

The standard setup works for most roofing companies: visitor fills out the form, you get a notification with their details, you call back and book the job in your software manually. The direct integration is available when you want it – for any platform that supports it, we set it up at no extra charge.

Contact form included on every template
Leads sent to your email and phone via SMS
Housecall Pro, Jobber, and Workiz embed supported at no extra charge
Facebook Page vs Your Own Website

A Facebook Page Is Not a Business Website. Here Is the Difference.

Facebook is a reasonable place to start. But as your roofing business grows, the gap between a Facebook page and an actual website becomes a real problem. A dedicated domain builds long-term search equity. Social media platforms are rented land where algorithm changes can hide your business overnight. A professional roofing site keeps your service area and contact information permanently indexed and accessible to homeowners with high buying intent.

Google Cannot Rank a Facebook Page the Same Way

When someone searches “roofer near me” or “roof repair in [city],” Google surfaces websites. A roofing website with local SEO setup is how your business appears in those results. A Facebook page alone will not get you there.

You Don’t Control What Customers See

Facebook decides the layout, what shows first, and what ads appear alongside your content. On your own website, the customer sees your services, your phone number, and your license number – nothing else competing for their attention.

Credibility Gap on High-Value Jobs

When a homeowner is choosing between two roofers for a $6,000 replacement, the one with a professional website looks more established. A Facebook page alone – especially for a newer company – raises questions a real website eliminates immediately.

Facebook Controls Your Visibility

Facebook has changed its reach, algorithm, and page features many times. A business built on a platform it does not own is exposed to those changes. A website is yours – no platform decides whether customers can find your phone number or your services.

What Roofers Tell Us

Good Roofers Lose Jobs Every Week Because Customers Can’t Find Them Online

When a homeowner looks up a roofer after receiving a referral or seeing a truck on the street, the first thing they do is search the business name. No website – or a site that looks unfinished – and the call often goes to someone who looks more established.

A roofing website that has been live for 12 months is already building the ranking history that feeds local search visibility. Every month without one is a month a competitor who started earlier pulls further ahead. The compounding effect of that delay shows up in calls you never knew you lost.

Roofing is also a trust-first category. Before a homeowner lets someone inspect their roof or quote a major replacement job, they verify the business looks credible. An outdated site, a DIY Wix page, or no web presence at all raises doubts that a professional site eliminates immediately.

Speed to lead is the deciding factor:

When a homeowner submits a contact form, they are typically contacting 2-3 roofing companies at the same time. The first one to respond books the estimate. Our sites route form submissions directly to your phone via SMS so you know the moment a lead comes in.

What roofers say when they apply
“People look me up after I hand them my card and there’s nothing there. I’ve lost jobs because of it.”
Roofer launching new company, Los Angeles
“I built something on Wix but it looks bad and I have no idea if it’s doing anything for me.”
Roofer, 2 years in business, San Fernando Valley
“I was starting my roofing company and needed something professional fast without spending thousands I didn’t have yet.”
New roofing company, Burbank
Who This Is For

Roofing Companies This Program Was Built For

The free site is designed for a specific situation. Roofing companies that match the profile below get the most from it. The advanced build is for established companies ready to compete aggressively in local search.

Free site – strong fit:
Launching a new roofing company
Operating without a professional website right now
Relying on referrals but not showing up on Google
Not ready to spend thousands on a website upfront
Building a legitimate roofing business over time
Advanced build – strong fit:
Established roofing company, 2+ years in business
Serving multiple cities and want pages for each
Offering 5+ roofing services that each deserve their own page
Currently running or planning Google Ads or LSAs
Ready to invest in long-term organic lead generation
Likely not the right fit:
Already have a well-built site with active SEO campaigns
Multi-location franchise needing an enterprise-level build
Looking for 30+ pages and complex third-party integrations from day one
How It Works

Simple Process. Most Sites Launch Within a Few Weeks.

We handle the entire setup. Your job is to tell us about your roofing business. Everything else is on us.

1
Apply

Tell us your services, service area, contractor license number, and contact details. Takes 3-5 minutes. Our web design agency uses this data to map out your local competitive landscape.

2
We Review

We confirm your business matches the program. Designed for new and early-stage roofing companies. We ensure every roofer website that gets calls meets state level registration requirements.

3
We Build

Our team designs the site, writes the pages, sets up hosting, and connects the domain. We optimize your site structure to improve visibility in local search results.

4
You Approve

We send you the site preview before it goes live. You confirm services, contact info, and details are correct. A professional roofing site that looks legit helps you win bigger residential contracts.

5
Go Live

Your roofing website launches. Customers find your business and contact you directly. We initiate search engine indexing to begin your long term roofing lead generation strategy.

About Digital Media Group

What 14 Years Working With Roofing Contractors Means for Your Website

Roofing is one of the contractor categories we have worked with most consistently since 2011. Over that time we have built sites for solo roofers just getting started, established companies expanding into new cities, and roofing businesses replacing DIY builders that were never generating calls. We know the page types that matter, the local search signals that influence Map Pack placement, and the trust signals homeowners need to see before they call a roofer they have not used before.

That depth of specific experience is the difference between a web design team that has to learn roofing on your dime and one that already knows how storm damage traffic behaves, why service pages outperform combined pages, and what contractor license compliance looks like in different states. When you work with Digital Media Group, the first conversation is about your business – not about explaining the basics of how a roofing website should work.

No outsourcing. No contracts. No automated templates.

Every roofing site is built by the same team from start to finish. We do not hand off to third parties, push templates live without review, or lock anyone into a contract. If the site is working, you stay because it makes sense. That is the only reason we want.

2011
Year Founded
20+
In-House Team Members
LA + YVN
Two Offices – Los Angeles and Yerevan
0
Long-Term Contracts
Common concerns – addressed before you ask
💰
No upfront cost
The starter site is free for 12 months. No setup fee. No hidden charges. Professional website development requires no initial capital to help your business scale without financial risk.
✍️
We write all content
You tell us your services and service area. Our team writes every page. Custom copy explains your expertise in asphalt shingles and metal roofing to build local authority.
🔧
No technical knowledge needed
We handle hosting, domain, SEO, SSL, and analytics. Nothing for you to configure.
🔓
No obligation after year one
After 12 months, the choice is entirely yours. Continue at $199/mo or walk away.
📈
Upgrade without rebuilding
Service pages and city pages are added to your existing site. Nothing starts over. This modular roofing website design allows your digital presence to grow as you add more trucks.
Frequently Asked Questions

Straight Answers to What Roofers Ask Before Applying

Is the website really free for the first year?

Yes. The first 12 months include 4-5 pages with written content, domain, hosting, mobile-friendly design, local SEO setup, Google Business Profile guidance, a custom chatbot, SSL, analytics, and contractor license number display – at no cost to you.

What happens after the first year?

After 12 months, the choice is entirely yours. No obligation to continue. If you want to keep the site running, it is $199/month for hosting, security, updates, and support. If you decide not to continue, that is your call and we respect it.

Can I start with the free site and upgrade to the advanced build later?

Yes. The free starter site is built on WordPress and structured to expand cleanly. When you are ready to add service pages, city pages, or a full advanced build, we add them to your existing site. Nothing needs to be rebuilt from scratch.

Do I need to know anything technical?

No. We handle the entire technical setup – hosting, domain configuration, SEO, analytics, SSL, custom chatbot, and Google Business Profile guidance. You tell us about your roofing business. We handle the rest.

Will the site actually bring in customers?

A properly built roofing website with SEO setup and a connected Google Business Profile creates the foundation to appear in local searches. Results vary by market and competition. Having no professional website means customers who search your business name or your trade find nothing – and that costs you jobs every week.

Do I need to display my contractor license number on my website?

Most states require licensed contractors to display their license number on their website and in digital advertising. We confirm your state’s requirements at onboarding and publish your license number at launch so your business is compliant from day one.

What is the difference between the free site and the advanced build?

The free site provides a professional online presence with core pages and a solid foundation. The advanced build adds individual service pages for every roofing offering, dedicated city pages for each location you serve, a storm damage landing page, a project gallery, review sections, and a deeper SEO structure.

How many pages should a roofing website have?

A minimum viable roofing website for credibility needs 4-5 pages: Home, Services, About, Service Area, and Contact. A website built for organic search needs significantly more. A roofing company with 8 services and 10 cities has material for 80+ pages of search-targeted content, each ranking for different queries.

How much does a roofing website cost?

The DMG starter website is free for the first 12 months, then $199/month if you continue. Traditional agencies typically charge between $2,500 and $8,000 upfront. DIY builders like Wix are low-cost but require you to write all content and handle SEO yourself.

Why do city pages matter for roofing companies?

A “Service Areas” list page ranks for almost nothing locally. Dedicated city pages give Google specific local content to match against location-based searches. Each city page creates a new ranking target. If you serve 10 cities, that is 10 pages targeting local roofing searches in each area.

Does the site include a storm damage landing page?

The free starter site includes roofing services and a fast contact path on the main pages. The advanced build includes a dedicated storm damage landing page built specifically around the urgency and search behavior of post-storm traffic – with insurance claim language, a visible phone number, and a fast contact path.

Is the site built on a platform I’m locked into?

No. We build on WordPress, the open-source platform used across a large portion of websites worldwide. The code, database, and content are portable. If you ever want to move the site to a different host, the files go with you.

Why do I need separate pages for each roofing service?

Roofing customers don’t search for “roofing.” They search for “roof repair in [city]” or “storm damage roofer near me.” One generic services page cannot rank for all of these at the same time. Each dedicated service page targets a specific search type – which is how roofing companies appear across the full range of what their customers are looking for.

Do roofers need separate service pages or can one page cover everything?

Separate service pages are necessary for organic search visibility. One combined page competes against itself for multiple queries and typically ranks for none of them well. A dedicated “Roof Repair” page targets repair searches specifically. A dedicated “Storm Damage” page captures that specific urgent traffic. Each page does one job.

What makes a roofing website rank locally?

Three things work together: proper on-page SEO (page titles, heading structure, LocalBusiness schema with service type and area, content written around actual roofing search queries), a verified Google Business Profile connected to the website, and fast mobile performance. All three are addressed in every website we build.

Can a website actually help a roofer get more calls?

Yes, but only when the website is structured for it. A roofing website helps by appearing in organic search results for service-specific queries, converting visitors with a visible phone number and fast contact path, capturing referral traffic when customers search the business name, and supporting Google Business Profile visibility in the Map Pack.

Can I display my Google reviews on the site?

Yes. The advanced build includes a review section that pulls your Google reviews directly onto the site. For the free starter site, we include a section with your Google Business Profile link so customers can view your reviews with one click.

Is a paid roofing website worth it?

One roofing job ranges from a few hundred dollars for repairs to $10,000+ for a full replacement. If a properly structured website brings in even one additional job per month, it covers its cost several times over. The advanced build adds more ranking targets through service and city pages – more entry points means more chances to be found.

Get Started – No Upfront Cost

Your Roofing Business Deserves a Website That Actually Brings In Calls.

Start free with a 4-5 page roofing website, or contact us about an advanced build with service pages, city pages, and full local SEO structure. Either way, we build it for roofers.

Get My Free Roofing Website
Ask About the Advanced Build

✓ Free 12 months
No setup fee
✓ Content included
We write every page
✓ No contracts
Month-to-month
✓ No obligation yr 1
Your choice after 12 months
✓ In-house team
No outsourcing, ever