Los Angeles · Since 2011 · Home Services & Hospitality

The Marketing Team Behind Consistent Lead Growth for Home Service and Hospitality Businesses

Since 2011, Digital Media Group has helped contractors and hospitality businesses turn local search visibility into steady lead flow and measurable revenue.

14+ Years in Business20+ Person In-House TeamEnglish & Armenian FluentNo Long-Term Contracts
The Problem We Solve

Most Service Businesses Lose Leads Every Day and Don’t Know It

If you run a home service or hospitality business, you know how competitive local markets have become. One month you’re busy. The next month calls slow down. Your competitors show up first on Google. Reviews shape buying decisions in seconds. Without consistent online visibility, growth feels unpredictable.

Every missed search ranking is a missed call. Every unoptimized Google Business Profile listing sends customers to a competitor. Every unmanaged review erodes trust before a prospect ever contacts you. In Southern California markets, businesses that don’t actively manage their digital presence lose ground quickly, and often without realizing it until revenue drops.

Since 2011, Digital Media Group has helped businesses stop losing those opportunities and start converting local visibility into steady, measurable growth.

Before and After
Before DMG
  • Inconsistent monthly leads
  • Invisible on Google Maps
  • Relying only on referrals
  • No review generation system
  • No visibility into what works
After DMG
  • Predictable inbound leads
  • Local 3-Pack visibility
  • Google as primary lead source
  • Consistent review growth
  • Clear, measurable ROI
Who We Are

A Performance-Driven Agency Built for Growth-Focused Service Businesses

We are not a generalist agency. We specialize in home service contractors and hospitality brands. These are industries where local visibility, trust, and steady lead flow directly determine revenue.

Founded 2011, Salt Lake City

Started by David Nazaryan and Sam Davtyan after years working with regional SEO and public relations firms, where they saw firsthand how agencies prioritize activity over outcomes. Built on client results from day one.

Los Angeles HQ, Yerevan Operations

Expanded to Yerevan, Armenia for multilingual capacity, then moved headquarters to Los Angeles to serve one of the most active and competitive digital markets in the country.

20+ Person In-House Team

Grown from a two-person founding team to a 20+ person agency. Every team member works in-house. Nothing is outsourced to third-party contractors or offshore providers. Every campaign is managed directly by the people accountable for your results.

Meet The Founders

Built by Practitioners Who’ve Done the Work

David and Sam didn’t come from advertising. They came from results-driven marketing work at real agencies and real businesses. That background shapes how DMG operates today.

David Nazaryan

David Nazaryan
Co-Founder · Strategy & Growth

David co-founded Digital Media Group after contracting with SEO and public relations firms, where he saw firsthand how most agencies prioritize activity over outcomes. That experience drove him to build an agency where every engagement is tied to measurable business results, not vanity metrics.

He oversees strategy and performance across all client accounts, ensuring campaigns are connected to real outcomes: qualified leads, booked appointments, and revenue growth. His background in SEO and public relations allows DMG to blend search visibility with reputation-building, two of the most important drivers of long-term growth for service businesses.

Sam Davtyan

Sam Davtyan
Co-Founder · Operations & Client Success

Sam leads marketing strategy and client relationships at Digital Media Group. Where most agencies lose clients to communication gaps and missed expectations, Sam built DMG’s operations around clarity: clear timelines, clear goals, and clear accountability at every stage of a campaign.

He manages projects from planning through execution, keeping internal teams aligned with performance targets and client goals. His approach ensures that every client understands what’s being done, why it’s being done, and how it connects to the outcomes they’re after: more calls, more bookings, more revenue.

  • Campaign Planning & Execution
  • Client Relationships & Communication
  • Performance Tracking & Reporting
Industries We Serve

We Specialize. We Don’t Generalize.

Unlike agencies that take any client in any industry, we focus on service-based businesses where local visibility and reputation directly impact revenue. This focus is what makes us effective. Because we understand the unit economics of trades like HVAC and roofing, we are able to offer a professional free website for new contractors as a primary entry point. We don’t spend your budget learning your industry. We invest our own resources into your digital infrastructure upfront because we already know what a high-converting plumbing or electrical site needs to dominate a local market.

Home Service Contractors

Local SEO · GBP Management · Google Ads · LSA · Reputation

These businesses depend on consistent local lead flow. A missed Google Maps ranking or a handful of unaddressed negative reviews can cost thousands in lost revenue every month. We help contractors become the obvious first choice when a local customer searches for their service.

  • Plumbers & HVAC Technicians
  • Electricians & General Contractors
  • Roofers & Remodeling Companies
  • Landscapers, Painters & Handymen
  • Appliance Repair & Water Damage
  • Flooring, Moving & Carpet Cleaning

Hospitality & Multifamily

Local SEO · Reviews · Bookings · AI Visibility

Hotels, restaurants, short-term rentals, and apartment communities compete in some of the most saturated local markets. We help them rank higher, build stronger review profiles, and reduce dependence on expensive third-party booking platforms that take a commission on every transaction.

  • Hotels & Boutique Properties
  • Restaurants & Food Concepts
  • Short-Term & Vacation Rentals
  • Apartment & Multifamily Communities
  • Event Venues & Entertainment
  • Armenian-Owned Businesses (U.S. & Armenia)
A Unique Differentiator

We Bridge U.S. and Armenian Markets, Authentically

Few marketing agencies understand both U.S. and Armenian markets at the strategic level. Our multilingual team, fluent in Armenian and English, gives Armenian-owned businesses a competitive edge that most agencies cannot offer, regardless of their size or budget.

Cultural understanding isn’t optional when reaching Armenian-speaking audiences. It’s strategic. We help brands communicate authentically in Armenian while maintaining strong positioning in English-speaking markets, across both U.S. and Armenian audiences at the same time.

Learn About Our Armenian Market Services

What This Means for Your Business
  • ✓Campaigns written and optimized for Armenian-speaking audiences. Crafted, not just translated.
  • ✓Cultural nuance built into messaging from the start, not retrofitted after the fact
  • ✓U.S.-based team with direct operational experience in the Armenian business market
  • ✓Dual-market visibility: rank and compete in both U.S. and Armenian search environments simultaneously
How Digital Media Group Operates

What Sets Digital Media Group Apart from Generalist Agencies

Most agencies sell the same services to any business that will write a check. We work differently, and the differences are structural, not cosmetic.

Vertical Focus

Industry-Specific Knowledge, Not Generic Playbooks

We work with home service and hospitality businesses. That’s it. We understand how customers search for plumbers, HVAC companies, roofers, and electricians. We know the seasonal patterns, the ticket sizes, and what actually drives revenue in each trade.

Reporting

Calls and Jobs Tracked, Not Just Impressions

Every monthly report ties activity to real outcomes. Calls received, direction requests, form submissions, and ranking movement tied to service areas. Not clicks, not sessions, not engagement rate.

Execution

Every Campaign Managed by the People Accountable for It

Nothing is passed to a white-label vendor or offshore team. The people you speak with are the people doing the work. This matters because accountability requires direct ownership of outcomes, not just a status update from a project manager.

Language

English and Armenian Fluency Across the Entire Team

This is rare in digital marketing and strategically valuable for businesses serving Armenian-speaking markets in Los Angeles, Glendale, Burbank, and throughout the United States and Armenia.

Market Context

Based in Los Angeles, One of the Hardest Local Markets in the U.S.

Southern California is among the most competitive local digital markets in the country. We know what it takes to rank in high-demand, high-density environments where broad strategies don’t produce results at the local level.

Contract Terms

No Long-Term Contracts. Monthly Performance Accountability.

We don’t lock clients into annual agreements. We earn your business every month by delivering results you can see. If we’re not generating value, you should not be paying for it. That’s the standard we hold ourselves to.

Engagement Process

What Happens After You Contact Us

No jargon. No mystery. Here is exactly what happens when you work with Digital Media Group and what you can expect at each stage.

1

Visibility and Market Audit

We analyze your current rankings, competitors, Google Business Profile health, review presence, and lead sources. You get a clear picture of where you stand and exactly what’s costing you calls right now.

2

Revenue-Focused Strategy

We build a custom strategy aligned with your revenue goals, service area, and competitive environment. No template plans. Every strategy is built around your specific market conditions and seasonal patterns.

3

In-House Execution

SEO, reputation management, Google Ads, citations, and content executed in-house by our team. No outsourcing. No automation replacing judgment. Direct work, done by the people who built the strategy.

4

Monthly Reporting and Growth

Monthly reports tied to real outcomes: calls, leads, rankings, and revenue-connected metrics. We track what matters to your business, not what looks good on a slide deck.

Common Questions

Frequently Asked Questions

How long does it take to see results from SEO?
Most clients see meaningful movement within 60 to 90 days. Competitive markets like Los Angeles may take longer, but the results compound over time. Unlike paid ads that stop generating leads the moment you stop paying, SEO builds a durable asset in your local search presence.
Do you specialize in home service businesses?
Yes. Home service contractors are one of our two primary focuses alongside hospitality. We understand how customers search for plumbers, HVAC companies, roofers, and electricians, and we know what it takes to show up first in the Google Local 3-Pack and organic results.
How do you measure marketing ROI?
We track calls, booked jobs, direction requests, form submissions, and search ranking improvements tied to specific service areas. Not just impressions or clicks. Every report connects marketing activity to business outcomes you can verify in your own scheduling and invoicing systems.
Do you work with small businesses?
Yes. Many of our clients are small and mid-sized businesses that compete against larger companies with bigger ad budgets. Our job is to close that gap through smarter local strategy and better local search execution.
Can you help with Google reviews and reputation?
Absolutely. Reputation management is one of our core services. We build automated review generation systems, respond to reviews professionally on your behalf, and where reviews violate Google’s policies, we flag and request their removal through Google’s review dispute process.
Do you offer marketing for Armenian-owned businesses?
Yes, and this is one of our strongest differentiators. Our multilingual team works with Armenian-owned businesses in the U.S. and Armenia, delivering campaigns that connect authentically with Armenian-speaking audiences, not generic translations of English copy.
What markets do you serve?
We are headquartered in Los Angeles and serve clients across the United States. We also work with clients operating in Armenia and businesses targeting Armenian-speaking audiences in both markets.
Do you require long-term contracts?
No. We don’t lock clients into contracts. We earn your business every month through results. If we’re not delivering value, you should not be paying for it. That’s the standard we hold ourselves to.

Ready to Turn Visibility Into Revenue?

Schedule a strategy call. Find out exactly where you’re losing leads.

Our clients don’t want vanity metrics. They want predictability: to know where leads come from and what’s driving growth. That’s what we deliver.

Book a Free Strategy Call

No contracts. No pressure. Just a clear look at where your business stands and what’s possible.