Website Design for Landscapers • Digital Media Group

Free Website Design & Development for Landscaping Companies — We Build It, Manage It, Host It

Start free. Get a 4-5 page website, written content, domain, hosting, and local SEO setup at no cost for your first year.

Need more than a starter site? Our advanced builds include dedicated service pages, city pages, estimate request forms, project galleries, and a local search engine optimization structure built specifically for landscaping companies.

Free Starter SiteService PagesCity / Service Area PagesLocal SEO Setup

Free for 12 months • No setup fee • No obligation after year one • Built for landscaping businesses

Mobile-First
most landscaping searches start on a phone – your website must load fast and show your work clearly on every screen size
76%
of local searches result in contact or a visit within 24 hours, per Google research on local search behavior
$0
upfront for a fully built landscaping website – design, written content, hosting, domain, and SEO setup all included
2011
the year Digital Media Group started building websites for home service contractors

Example Websites

Six Website Designs. Any Landscaping Niche. Your Brand, Photos, and Service Mix.

Each layout is a working starting point. The company name, photos, colors, service list, and written content are replaced with yours before launch. A design built for lawn care works just as well for hardscape installation, irrigation, artificial turf, or drainage.

Every design is customized with your company name, service area, phone number, estimate form, project photos, and brand colors before it goes live. Unlike generic website builders that often produce bloated code, these frameworks prioritize clean scripts and optimized server response times. These are starting frameworks, not finished sites.

Landscaping Website Template 1 - Clean and Established
Template 1 – Clean + Established
Strong headline, service blocks, and an estimate button above the fold. Best for companies that want to look dependable and easy to hire in competitive suburban markets.
Landscaping Website Template 2 - Visual Project Focus
Template 2 – Visual Project Focus
Large project photography above the fold with service cards underneath. Best for companies selling patios, retaining walls, outdoor lighting, turf, and design-build work.
Landscaping Website Template 3 - Local Contractor
Template 3 – Local Contractor
Contact bar at top, service overview, and review section on the home page. Good for established landscapers wanting to look credible in competitive suburbs and attract property managers.
Landscaping Website Template 4 - Estimate Form Front
Template 4 – Estimate Form Front
Inline estimate form visible on page load. Captures leads before the visitor scrolls. Best for competitive markets where homeowners are contacting multiple companies at once.
Landscaping Website Template 5 - Service Mix
Template 5 – Service Mix
Hero with several service feature blocks visible immediately. Works well for companies offering maintenance, irrigation, cleanups, sod, drainage, and hardscape work.
Landscaping Website Template 6 - Call Back Form
Template 6 – Call Back Form
Headline, callback form, and project images side by side. Good for landscaping businesses that close work by phone first, then schedule site visits. Ideal for estimate-focused companies.

The Problem

Why Most Landscaping Websites Don’t Turn Into Estimate Requests

A homeowner does not search for “a nice landscaping company.” They search for the job they need done. That might be “paver patio installer,” “weekly lawn service,” “sprinkler repair,” or “yard drainage” plus the city they live in. If your website has one vague services page, the visitor never lands on a page that matches what they typed.

Most landscaping websites fail in the same places. They show almost no project photos. They hide the service area. They put maintenance, irrigation, cleanups, and construction work on one page without separation. They do not distinguish between recurring services and quote-based projects. The site may exist, but it does not answer the two questions that decide the lead: “Do they do my kind of job?” and “Do they work in my area?”

That structure costs real jobs. A homeowner comparing three landscapers will typically remove one fast. The company gets dropped when the site looks generic, the service list is unclear, the photos are weak, or the city is missing from the page. A competitor whose site actually answers these questions wins the estimate request before you ever get a call.

Referrals fail the same way. A neighbor recommends your business. The homeowner searches your name. A site that looks unfinished, a DIY page with stock photos, or no web presence at all turns that warm referral cold before you pick up the phone.

Landscaping is visual. Proof of quality is not optional.

Before a homeowner schedules a walk-through for a patio or retaining wall, they want to see completed work. A website without real project photos signals that you either do not do this type of job or are not confident in the results. Both cost you the lead. Our builds include photo sections structured around the specific services each image supports.

What Buyers See When a Landscaping Site Fails
Issues that cost landscapers estimates every week
✕  No dedicated service pages
One “Services” page cannot rank for “lawn maintenance,” “paver patio,” “artificial turf,” and “drainage” searches at the same time. Each search needs a dedicated matching page.
Ranking potential – one generic services page
18%
Ranking potential – dedicated service plus city pages
82%
✕  No city or service area pages
A “service areas” list tells visitors you cover a map. Dedicated city pages are what tell Google you serve those locations and create local organic search rankings for each one.
✕  No project photos or a weak gallery
Homeowners evaluating a paver patio job or a full backyard renovation need to see your completed work. Stock photos and a company logo do not close higher-ticket estimates.
✓  What a well-built landscaping site does
Each service gets its own page. Each city gets its own page. Project photos appear on the service pages they support. The estimate button is visible before the visitor scrolls. Form submissions reach you by SMS immediately.

Your Options

Two Website Options. Both Built for Landscapers. Only One Costs You Anything.

A new landscaping company and an established one do not need the same website on day one. The free site gets you online, credible, and ready to capture estimate requests. The advanced build provides the page depth needed to compete across services and cities. Advanced websites use specific silo structures to help search engines index individual service pages for local ranking.

FREE – First 12 Months
Landscaping Starter Website
For new landscaping companies and businesses without a professional website right now.
✓4-5 pages with written content – Home, Services, About, Service Area, Contact
✓Domain registration and managed hosting included
✓Mobile-optimized design built for estimate requests on phones
✓On-page SEO setup: titles, meta descriptions, heading structure, local schema
✓Google Business Profile setup guidance and pairing
✓Contact form with SMS and email lead notification
✓Custom chatbot to capture after-hours estimate requests
✓SSL certificate and analytics included
✓Photo sections built to showcase real landscaping work from day one

After year one, the choice is entirely yours. No obligation. If you continue, the site stays live at $199/month.

CUSTOM QUOTE – Contact for Pricing
Advanced Landscaping Website Build
For established landscaping companies that want to rank across multiple services and cities and convert more visitors into booked estimates.
✓Everything in the free starter site, fully built out
✓Individual service pages for each landscaping service (lawn maintenance, pavers, turf, irrigation, drainage, sod, retaining walls, outdoor lighting, seasonal cleanups)
✓Dedicated city pages for every location you serve
✓Separate sections for recurring maintenance and project-based services
✓Project gallery built around real jobs, not stock photography
✓Review and testimonial section with Google reviews integration
✓FAQ page targeting the exact questions landscaping customers search
✓Estimate request flow built around site visits and photo uploads
✓Core Web Vitals optimization and field service software integration where supported

Both options are built on WordPress by our in-house team in Los Angeles. No outsourcing. No generic templates pushed live with your logo dropped in.

Page Architecture

How a Landscaping Website Grows From a Starter Site to a Full Local Search Asset

The free site covers the foundation. The advanced build adds pages that create depth across services and locations. Keyword research drives which service pages and city pages get built first – targeting the searches your customers actually make in your market.

Starter Site – 4 to 5 Pages
Core structure:
➔Home page – company overview, services summary, estimate CTA
➔Services page – full list of landscaping services
➔Service area page – cities and ZIP codes served
➔About page – company background, team, trust details
➔Contact page – estimate form, phone, address, hours
➔Google Analytics – tracks user behavior to show which landscaping services generate the most estimate requests.

Strategic marketing a landscaping company requires high-resolution project galleries that demonstrate craftsmanship to convert website visitors into leads.

Good for: getting online fast, giving referrals a credible destination, and building the foundation for local search visibility.

Advanced Build – Full Silo Structure
Structure that creates depth across services and locations:
Home
└ Lawn Maintenance
└ Landscape Design
└ Paver Patios and Walkways
└ Artificial Turf Installation
└ Irrigation and Sprinkler Repair
└ Drainage Solutions
└ Sod Installation
└ Seasonal Cleanups and Yard Maintenance
└ Retaining Walls and Outdoor Lighting
Service Areas
└ Landscaper in [City A]
└ Lawn Service in [City B]
└ Paver Contractor in [City C] … and each city served
About, FAQ, Reviews, Project Gallery, Contact

A landscaping company with 8 services and 10 cities has 80+ high-intent keyword targets. Each service-city combination is a separate ranking opportunity in local search.

Comparison

How Your Options Compare: DMG Free Program vs. Alternatives

Landscaping companies typically weigh three paths when they need a website. Here is what each one actually delivers.

FactorTraditional AgencyDIY Builder (Wix / Squarespace)DMG Free Program
Upfront Cost$2,500 – $8,000+$0 – you do all the work$0 – fully done for you
Content Written for YouSometimes, extra chargeNoYes, included
Landscaping-Specific StructureDepends on the agencyNo – generic templateYes – built for landscapers
Local SEO SetupVaries widelyNoneIncluded at launch
Project Photo SectionsSometimesYou build it yourselfBuilt into every layout
Mobile-OptimizedUsuallyTemplate dependentYes, fully optimized
Scalable to Service + City PagesCustom project, extra costNot effectivelyYes – advanced builds available

Why Landscapers Choose Us

We’ve Spent 14 Years Building Websites for Home Service Contractors. Landscaping Is One of Our Most Active Verticals.

Our team understands how landscaping customers search, what they need to see before they request an estimate, and how page structure affects local search rankings for service-specific outdoor work queries. This is not generic web design applied to landscaping. It is contractor-specific website development built from years of working with home service businesses.

Built to convert estimate requests, not win design awards

Button placement, content hierarchy, and mobile layout are structured around one outcome – getting a potential customer to request an estimate. Estimate buttons appear before the visitor scrolls. Form submissions route to your phone by SMS the moment they arrive.

Proof-first structure for a visual trade

Landscaping work sells on photos. We build photo sections into the pages for the services that need visual proof most – paver patios, turf installs, retaining walls, landscape design. Real job photos placed next to the service they support close more estimates than any amount of copy alone.

84% of our partners stay with us after year one

We offer the first year free because we believe that if we build you the right site and generate real estimate requests, the results speak. That retention rate is not a marketing claim – it is what happens when a website actually works for the business.

Search engine optimization structure built in from launch

Each page is built to do one job. Service pages target specific landscaping services in organic search. City pages target specific locations. Review sections support trust. The result is a site that moves both search visitors and referrals toward contacting you.

All work done in-house – no outsourcing, ever

Every landscaping website is built by our team in Los Angeles. No third-party developers. No offshore contractors. No automated templates reviewed by no one. You work with the same people from the first call through launch and support.

Field service software integration included

Already using Jobber, Housecall Pro, or Workiz? If the platform supports an embeddable widget or booking form, we set up the integration at no extra charge. Form submissions route directly into your scheduling software instead of sitting in an email inbox.

Case Studies

What Happens When a Landscaping Company Gets the Right Website

All partners are under NDA. No business names are published. Results reflect real landscaping company website situations built by our team.

Case Study A
New Company Launch – No Prior Web Presence
Before

Owner started a landscaping company with referrals, a phone number, and photos on Instagram but no website. Prospects searched the business name and found almost nothing credible.

What We Built

5-page WordPress landscaping website with services, service area, about, contact, estimate form, and project photo sections. Local SEO setup and Google Business Profile pairing included.

Outcome

Referrals now land on a professional site that matches the quality of the work. The business stopped looking unfinished online. Estimate requests started arriving through the site instead of only by text message.

Case Study B
Existing Site Replaced – Generic Builder Produced No Estimate Requests
Before

Landscaping company with a basic Wix site. One general services page. No dedicated pages, no city targeting. Visitors could not tell which services the company focused on or whether it served their area.

What We Built

Advanced WordPress site with separate pages for lawn maintenance, pavers, artificial turf, irrigation, and drainage, plus dedicated city pages and a project gallery built from real job photos.

Outcome

Visitors landed on pages that matched their actual search. Estimate requests improved. Inbound call quality also improved – fewer customers asking what services the company offered.

Case Study C
Multi-City Expansion – Needed City Pages to Rank Locally
Before

Established landscaper serving eight cities. One broad service-area list page. The site ranked for branded searches only. Competitors with city pages dominated organic results for every location-based query.

What We Built

Eight dedicated city pages tied to core services, with internal linking between service pages and the cities where those services are offered. Google Business Profile updated for each area.

Outcome

The website began generating leads from cities where it had previously received no web traffic. The site now functions as a multi-city lead asset instead of a business card page.

Field Service Software

Already Using Jobber, Housecall Pro, or Workiz?

Your website and your job management software run independently. The standard setup: a visitor fills out your estimate form, you receive an SMS with their details, and you call back. If you want requests to route directly into your scheduling software, we support that too at no extra charge for platforms that provide a website embed or booking link.

Direct embed supported
Jobber

Jobber provides a WordPress plugin and embeddable booking and request forms. Requests submitted through the form go directly into Jobber. Commonly used by landscaping and lawn care companies with 1 to 50 employees.

Direct embed supported
Housecall Pro

Housecall Pro provides an embeddable online booking widget. Customers can select a service and time from your site, and the booking lands in your Housecall Pro schedule automatically.

Direct embed supported
Workiz

Workiz generates an embed code from your booking settings. Paste it into the contact section and new estimate requests appear in your Workiz inbox automatically, no manual entry required.

Direct embed supported
mHelpDesk

Supports an embeddable web form connected to your mHelpDesk account. Copy the embed code from your settings, paste it in, and new requests flow directly to your account.

Platform-specific setup
ServiceTitan

ServiceTitan’s Scheduling Pro feature supports website booking on select plans. Confirm with your account rep whether your plan includes website embed before requesting setup.

Standard form only
LMN (Landscape Management Network)

LMN is built specifically for landscaping operations but does not provide a public website booking widget. Leads from your site can be entered into LMN manually after they arrive.

Most landscapers do not need the direct integration

The standard setup works for most landscaping businesses: the visitor fills out the form, you get the details by SMS, you call back and book the job manually. Modern advertising for local contractors focuses on search intent rather than broad keywords to lower customer acquisition costs. The direct embed is available when you want it. For any platform that supports it, we set it up at no extra charge.

✓Contact form included on every template
✓Requests sent to your email and phone via SMS
✓Jobber, Housecall Pro, Workiz, and mHelpDesk embed supported at no extra charge

What Landscapers Tell Us

Good Landscaping Companies Lose Jobs Every Week Because Customers Cannot Find Them Online

When a homeowner gets a referral or spots your truck, the first thing they do is search the business name. A site that looks unfinished or a company with no web presence at all turns that warm lead cold before you ever get the call.

A landscaping website that has been live for 12 months is already building the ranking history that feeds local search visibility. Every month without one is another month a competitor who started earlier pulls further ahead in organic search results. That compounding gap shows up in estimate requests you never knew you missed.

The landscaping market is highly fragmented. The top five companies in the industry control under 9% of US market share, which means local independents are still winning the majority of residential and commercial jobs. The companies that look credible, established, and easy to contact online are the ones that win those decisions.

What landscapers say when they apply
“People ask for my website and I end up sending them my Instagram page. I’ve lost jobs because of it.”
New landscaping company, Los Angeles
“We do good work but the site doesn’t show half of what we actually do. Homeowners don’t know to ask about pavers or turf.”
Established landscaper, San Fernando Valley
“I was starting the company and needed something professional fast without spending money I should be putting into equipment.”
New landscaping company, Burbank area

How It Works

Simple Process. Most Sites Launch Within a Few Weeks.

We handle the entire setup. Your job is to tell us about your landscaping business. Everything else is on us.

1
Apply

Tell us your services, service area, and contact details. Takes 3-5 minutes.

→
2
We Review

We confirm the business fits the program. Designed for new and early-stage landscaping companies.

→
3
We Build

Our team designs the site, writes the pages, sets up hosting, and connects the domain.

→
4
You Approve

We send a preview before it goes live. You confirm services, photos, and service area are correct.

→
5
Go Live

Your landscaping website launches and starts capturing estimate requests from real local searches.

About Digital Media Group

What 14 Years Working With Home Service Contractors Means for Your Landscaping Website

Digital Media Group has worked with home service contractors since 2011 – plumbers, electricians, HVAC companies, roofers, movers, and landscaping businesses – which means we already understand what a landscaping website needs without starting from scratch on research. We know the page structure that produces estimate requests from landscaping searches, the trust signals homeowners look for before they request a site visit, and how Google Maps rankings work for local outdoor service companies.

That background is what separates a team that builds specifically for local service businesses from a generalist web company that adapts its standard process to whoever hires them. The first conversation does not need to cover why separate service pages matter or why project photos should appear next to the service they support. Those decisions are already built into how we work.

No outsourcing. No long-term contracts. No generic templates pushed live and forgotten.

Every landscaping website is built by our in-house team in Los Angeles. You work with the same people from the first call through launch and ongoing support. We offer the first year free because we believe that if we build you the right site and generate real leads, the growth speaks for itself. 84% of our partners stay with us after year one.

2011
Year Founded
20+
In-House Team Members
84%
Partners Stay After Year One
0
Long-Term Contracts Required

Frequently Asked Questions

Straight Answers to What Landscapers Ask Before Applying

Is the website really free for the first year?

Yes. The first 12 months include a 4-5 page website with written content, domain, hosting, mobile-friendly design, local SEO setup, Google Business Profile guidance, a custom chatbot, SSL, and analytics at no cost to you.

What happens after the first year?

After 12 months, the choice is entirely yours. No obligation to continue. If you want to keep the site running, it is $199 per month for hosting, security, updates, and support.

Can I start with the free site and add service pages later?

Yes. The free starter site is built on WordPress and structured to expand cleanly. Service pages, city pages, and gallery sections are added to your existing site without rebuilding from scratch.

Do I need to know anything technical?

No. We handle the full technical setup – hosting, domain, SEO, analytics, SSL, and chatbot. You provide the business details, service list, and photos. We handle the rest.

Why do I need separate pages for each landscaping service?

Homeowners search for specific services, not “landscaping” in general. A customer searching for irrigation repair and a customer planning a paver patio use completely different search terms. One generic services page cannot rank for both simultaneously. Each dedicated page targets a specific type of search intent in organic results.

Is the site built on a platform I am locked into?

No. We build on WordPress, the open-source platform used by a significant portion of websites worldwide. The code, database, and content are portable. If you ever want to transfer the site to a different host, the files go with you.

What is the difference between the free site and the advanced build?

The free site builds a credible online presence with core pages and a solid local SEO foundation. The advanced build adds individual service pages for each offering, dedicated city pages for every area you serve, a project gallery, review sections, and deeper digital marketing structure for competing actively in local search.

Why do city pages matter for landscapers covering multiple areas?

Homeowners search with location built in. “Landscaping company Thousand Oaks” and “lawn service Pasadena” are two different searches requiring two different pages to match them. A service-area list page does not rank for either. Dedicated city pages tell both the visitor and Google that you actively work in that specific location.

What makes a landscaping website rank in local search?

Three things work together: proper on-page search engine optimization with page titles, heading structure, and LocalBusiness schema with service type and area; a verified Google Business Profile connected to the website; and fast mobile performance. All three are part of every website we build.

Can the site connect with scheduling software like Jobber?

In most cases, yes. Jobber, Housecall Pro, Workiz, and mHelpDesk all support direct website embedding. ServiceTitan supports it on select plans. For platforms that do not provide a booking widget, the standard contact form handles leads and you log them in your software manually.

Do you build websites for lawn care companies, not just landscapers?

Yes. The program covers landscaping companies, lawn care businesses, hardscape contractors, irrigation specialists, drainage contractors, and related outdoor service companies. The website structure is adapted to whichever services your company provides.

How much does a landscaping website cost?

The DMG starter website is free for the first 12 months, then $199 per month if you continue. Traditional agencies typically charge between $2,500 and $8,000 upfront. DIY builders are lower-cost but require you to write all content, build the structure, and configure local SEO yourself.

Get Started – No Upfront Cost

Your Landscaping Business Deserves a Website That Turns Local Searches Into Estimate Requests.

Start free with a 4-5 page landscaping website, or contact us about an advanced build with service pages, city pages, project galleries, and a complete local search engine optimization structure.

✓ Free 12 months
No setup fee
✓ Content included
We write every page
✓ No contracts
Month-to-month
✓ No obligation yr 1
Your choice after 12 months
✓ In-house team
No outsourcing, ever