Google Ads Audit for Home Service Contractors, Built Around What Actually Books Jobs

Invalid clicks are credited, not refunded, and only within a set window.

Google’s own policy states advertisers do not receive cash refunds for invalid traffic. When Google’s systems independently confirm invalid activity after billing, it issues an account credit against future spend, and only for activity caught inside a 60 day investigation window. A low conversion rate on its own is not grounds for a credit.

We check whether campaigns are split by service and location, whether keyword match types match the actual search intent, and whether Performance Max is quietly competing against your own Search campaigns for the same clicks.

We pull the actual search terms triggering your ads and identify which ones should never have been billed, from DIY searches to competitor names to services you do not offer.

We verify what Google Ads is actually counting as a conversion, whether your CRM’s booking form is blocking tracking data, and whether closed jobs ever make it back to the platform.

We confirm whether phone calls generated by your ads are tracked separately from organic and Local Services Ads calls, and whether call duration is used to filter out short, low-value calls.

We check whether paid traffic lands on a service specific page or a general homepage, since that mismatch is one of the most common reasons cost per click stays high.

If you run Local Services Ads, we review your responsiveness rate, review velocity, and job type settings against your Search campaigns to see whether the two channels are working together or against each other.

The first thing you read is our conclusion, not a table of contents. If the account needs a budget increase, we say that. If it needs a reallocation instead, we say that too, and we do not recommend spending more money on a problem that money cannot fix.

A campaign spending half your budget with zero conversions gets flagged before a minor ad copy tweak. Each finding is tied to the actual clicks, spend, and conversion numbers in your account rather than a generic best practice.

Spend, clicks, conversions, and cost per conversion compared against the prior period, so you can see whether a recent change made things better or worse, not just where the account stands today.

We check whether missed impression share comes from a limited budget or from a bid and relevance problem that more budget would not fix. Those two causes need opposite solutions, and confusing them wastes money either way.

If a conversion value in your account is a placeholder rather than a real dollar figure, we say so and do not build a return on ad spend calculation on top of it. If a sample size is too thin to justify pausing a campaign, we say that too instead of recommending a cut we cannot back up.

Alongside every recommendation, we list the moves that look tempting but are not supported by the data, such as pausing a campaign on two conversions or shifting budget based on one strong week.

Get Your Google Ads Audit, No Strings Attached

Fill out the form below and our Los Angeles team will respond with your findings within two business days. Tell us whether you run Google Ads, Local Services Ads, or both.

Demand spikes hard with the weather. We check whether your budget and bids move with seasonal search volume or stay flat all year.

Emergency drain and leak searches convert differently than scheduled repiping searches. We check whether both get separate ad groups.

A panel upgrade and an EV charger install are different buyers. We check whether your campaigns treat them that way or lump them together.

Storm damage surges create sudden demand and higher click costs. We check whether your account can react fast enough to capture it.

Recurring maintenance contracts and one-time hardscaping jobs have completely different lifetime value. We check whether your bids reflect that.

A wide service list needs individual ad groups, not one generic campaign. We check how many distinct jobs are competing for the same broad keyword.

Installation searches carry a longer research cycle than repair searches. We check whether your landing pages match that difference in intent.

Local moves and long distance moves are priced and searched differently. We check whether your campaigns separate the two or bid on them the same way.

A termite search and a recurring quarterly plan are different sales. We check whether one-time urgency keywords are cannibalizing your plan focused budget.

Brand specific searches like a washer or refrigerator model convert at a different rate than generic repair terms. We check whether your ad copy speaks to both.

Oil change searches and diagnostic searches are not the same buyer. We check whether your account separates routine service from higher ticket repair work.

Interior painting and exterior painting all attract different buyers with different timelines. We check whether your campaigns separate high-intent project types or force them through the same generic painting keywords.

Our audit reviews your response pattern alongside these signals to see whether a ranking drop traces back to responsiveness before we look anywhere else.

The audit provides a specific, prioritized list of what to change. If you or someone on your team manages the account, you take that list and make the changes directly inside Google Ads.

If you already work with a marketing agency, the audit provides a concrete list to review with them and an outside benchmark for whether your account is being actively managed or left on autopilot.

If you would rather hand the account off, the audit becomes the starting point for how our team would restructure and manage it going forward. There is no obligation to move forward either way.

No outsourcing. No long term contracts. Month to month, by choice.

If our work stops earning your business, you are free to leave. That arrangement keeps us accountable to results rather than to a signed agreement.

A Google Ads or PPC audit reviews an existing account to identify what is working, where budget is being wasted, and which specific changes are supported by campaign data. It is a diagnosis, not a rebuild. Our audit covers campaign structure, keyword match types, search terms, conversion tracking, Quality Score, and Local Services Ads coordination.

Our audit covers campaign structure and keyword match types, a search term and negative keyword review, conversion tracking and attribution, call tracking and lead source verification, Quality Score and landing page relevance, and an evaluation of Local Services Ads and Performance Max if you run either one. You receive specific findings tied to your account, not a generic checklist.

An audit tells you what is happening in your account and what to fix. Management is the ongoing work of actually making those changes, adjusting bids, testing ad copy, and monitoring performance week to week. You can take an audit’s findings and apply them yourself, hand them to your current agency, or ask us to take over management.

Rising cost per lead with no clear explanation, leads that turn out to be spam or outside your service area, nobody having checked the search terms report in months, Smart Bidding turned on before the account had enough conversion data, and Local Services Ads running with no coordination against your Search campaigns are the most common signs.

There is no cost to request the audit and no obligation to work with us afterward. You receive your written findings whether or not you decide to move forward with our team for ongoing management.

Our Los Angeles team responds with your written findings within two business days of receiving view access to your account. Larger accounts running multiple campaign types may take slightly longer.

Local Services Ads charges per contact and requires no keyword management, which makes it a strong starting point for newer accounts. Google Ads search campaigns charge per click but offer full control over keywords, negative terms, and landing pages, which matters more as an account matures. Most contractors we audit are best served running both together rather than choosing one.

You decide what to do with the findings. Some contractors take the list and make the changes themselves. Some bring it to their current agency as a benchmark. Others ask us to take over management. There is no pressure to choose any particular path.